Opening a business of your own comes with a lot of big decisions. Perhaps one of the most important is deciding what name is right for your organization. While a name will not always make or break a company, it does hold a lot of sway over the direction a business goes. In the digital age, you also need to think about how the internet will impact how people discover your brand. A complicated name can be difficult to find on Google. Consider these tips and develop a business plan for the name of your company.

Keep It Simple

One of the biggest points to keep in mind with the name of a business is simplicity. The more complicated the name of your organization, the less likely it is that someone will be able to remember it. This is not to say that it cannot be unique. You just need to remember that people will need to remember how to spell and say the name. Since most people search for services and products on the internet, a long or needlessly complicated business name can do far more harm than good.

Avoid Trends

Another tip to remember when developing a business plan for your company name is to actively avoid trends. Some words and phrases are evergreen in popular culture but most are not. If you select a name that calls attention to a recent popular quote or joke, then you run the risk of losing momentum for your company when people stop finding the phrasing amusing or engaging. When making your choice, be sure that the name will be understood years down the line and not only during this moment in time.

Don’t Overthink

Names are difficult. People struggle with naming babies, coming up with titles for books, and figuring out how to express specific concepts. Unfortunately, overthinking matters will not help. The more you think about the name, the less likely it is you will be satisfied with the results. Try and do a little research and think about how you can pick a name that fits. Once you feel like you’re on the right path, make a selection. Prolonging the journey will only work against you in the long run.

Selecting a winning name for your company is a key aspect of a solid business plan. As long as you understand a few basic concepts around naming conventions, you will have a much easier time landing on a moniker that fits.